By the end of the 1920s tourism in the South had became a mass phenomenon. Even though the southern imagery was set in the public conscious by the end of First World War, the number of tourists streaming southward was limited in the nineteenth and early twentieth centuries because of the cost and the limitations of transportation. The rise to mass tourism happened because of the mass ownership of automobiles. Automobile ownership and the concurrent proliferation of roads and roadside services not only increased the numbers of tourists to the South and the rest of the United States but gave these travelers a new flexibility in where they would spend their vacations and their money. Even during the Great Depression, many visitors came southward, and after the Second World War the numbers increased dramatically as many Americans had more discretionary income to spend on leisure and more national highways to make the drives faster and easier.
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