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Power and Paradise in Walt Disney's World$
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Cher Krause Knight

Print publication date: 2014

Print ISBN-13: 9780813049120

Published to Florida Scholarship Online: September 2014

DOI: 10.5744/florida/9780813049120.001.0001

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Smart Business and Simulations

Smart Business and Simulations

Walt Disney and His World

Chapter:
(p.9) one Smart Business and Simulations
Source:
Power and Paradise in Walt Disney's World
Author(s):

Cher Krause Knight

Publisher:
University Press of Florida
DOI:10.5744/florida/9780813049120.003.0002

Chapter 1 reflects on the impetus for Walt to build Disney World. It also reflects on Walt Disney’s carefully crafted dual persona as a savvy businessman and dedicated visionary. A discussion of the Disney Company’s synergistic business model is provided so that its successes and failures are better comprehended. The chapter also briefly examines the postmodern ideas that remain key to Disney World’s physical and conceptual operations, particularly its use of simulations. This first chapter is intended as a foundational one, offering information on the history and evolution of the Disney Company and its parks, preparing the reader for the following chapters that combine contextual research and critical analysis with a more internal dialectic, and creating experiential accounts of Disney’s parks.

Keywords:   Disney World, Walt Disney, Disney Company, simulation(s)

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