Toward a Bahá’í Mass Movement, 1963–1968
Shortly after the election of the Universal House of Justice, successor to Shoghi Effendi (d. 1957) as head of the faith, it announced a new nine year plan that would focus on enrolling large numbers of new Bahá’ís, especially in the rural areas of the world. Against a backdrop of increasing chaos in society at large—as seen in, for example, the assassination of Dr. Martin Luther King Jr. and the Orangeburg Massacre, both in 1968—the Bahá’ís in South Carolina saw a steady stream of new believers and the establishment of communities in new localities, prelude to the large-scale expansion that would cement their place in the sweeping social transformations of the twentieth century.
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