Barbara K. Jones
- Published in print:
- 2019
- Published Online:
- May 2020
- ISBN:
- 9781683401049
- eISBN:
- 9781683401728
- Item type:
- book
- Publisher:
- University Press of Florida
- DOI:
- 10.5744/florida/9781683401049.001.0001
- Subject:
- Environmental Science, Environmental Studies
How we determine what is nature, what is wild, or even what in nature is worth protecting occurs through our human perspective. Whether it is a charismatic manatee or a majestic redwood, we care ...
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How we determine what is nature, what is wild, or even what in nature is worth protecting occurs through our human perspective. Whether it is a charismatic manatee or a majestic redwood, we care about and protect the things we love because they offer us something we value. To make this value relevant in the economic marketplace of competing choices, Wild Capital: Nature’s Economic and Ecological Wealth relies on the ecosystem services model, where nature’s value is determined through the services intact ecosystems provide to our well-being. As one of the recreation components of this model, this book uses ecotourism and the changing tourist dynamic, as well as our evolving relationship with nature, to demonstrate how we can assign a measurable worth to natural resources. If a developer or a policy maker can more equitably compare the capital asset value of development with that of wild nature, better decisions regarding economic and ecological trade-offs can be made. Wild Capital then incorporates the cultural bias we have for charismatic megafauna to link policy decisions regarding biodiversity and habitat conservation to those charismatic animals we care about so intensely. The five megafauna case studies provide solid evidence of the role charismatic species can play in protecting our planet’s biodiversity and ensuring our well-being long into the future.Less
How we determine what is nature, what is wild, or even what in nature is worth protecting occurs through our human perspective. Whether it is a charismatic manatee or a majestic redwood, we care about and protect the things we love because they offer us something we value. To make this value relevant in the economic marketplace of competing choices, Wild Capital: Nature’s Economic and Ecological Wealth relies on the ecosystem services model, where nature’s value is determined through the services intact ecosystems provide to our well-being. As one of the recreation components of this model, this book uses ecotourism and the changing tourist dynamic, as well as our evolving relationship with nature, to demonstrate how we can assign a measurable worth to natural resources. If a developer or a policy maker can more equitably compare the capital asset value of development with that of wild nature, better decisions regarding economic and ecological trade-offs can be made. Wild Capital then incorporates the cultural bias we have for charismatic megafauna to link policy decisions regarding biodiversity and habitat conservation to those charismatic animals we care about so intensely. The five megafauna case studies provide solid evidence of the role charismatic species can play in protecting our planet’s biodiversity and ensuring our well-being long into the future.
