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Packaged VacationsTourism Development in the Spanish Caribbean$
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Evan R. Ward

Print publication date: 2008

Print ISBN-13: 9780813032290

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813032290.001.0001

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(p.1) Prologue
Packaged Vacations

Evan R. Ward

University Press of Florida

As the tourism infrastructure throughout Latin America improved during the 1940s and 1950s, getting to Latin America also became a more sophisticated—and packaged—cultural experience. In the 1940s, Braniff Airways put together an international route system focused on Latin America, from Havana to Buenos Aires. The sheer growth of travel to Latin America during and after World War II made the airlines agents of change for the growth of tourism in indirect as well as direct ways. Mexican journalist and travel writer Pepe Romero noted a correlation between the increase in American travelers to Mexico and the need for new airports that could handle the growing number of gringos looking for pleasure south of the border. He observed that more than 80 landing fields were subsequently built, some by the airlines themselves (American Airlines built four airports throughout Mexico, including one at Monterrey). These facilities attracted increased air travel. Ultimately, the growth of aviation infrastructure necessitated sufficient luxury hotels to accommodate Americans flush with expendable income they had saved during the war.

Keywords:   Latin America, tourism, Braniff Airways, airlines, Mexico, airports, air travel, aviation, hotels

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