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Packaged VacationsTourism Development in the Spanish Caribbean$
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Evan R. Ward

Print publication date: 2008

Print ISBN-13: 9780813032290

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813032290.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 28 September 2021

The Rockefellers

The Rockefellers

(p.7) 1 The Rockefellers
Packaged Vacations

Evan R. Ward

University Press of Florida

During the early 1940s and in the aftermath of World War II, the third generation of Rockefellers, particularly Nelson and Laurance, played a critical role in establishing paradigms for decentralized tourism. By 1943, Nelson Rockefeller was planning for the post-war economy and promoting partnerships between private interests in the United States and Latin America. Rockefeller noted that tourists would not only stimulate the growth of hotels, airport infrastructure, and commerce in Latin America, but would also serve as cultural ambassadors between North and South America. The Rockefeller brothers contributed to the stimulation of tourism and business travel through their funding of the Hotel Avila in Venezuela, beginning in 1940. Following World War II, Laurance Rockefeller used his influence to promote Eastern Airlines routes throughout the Caribbean, especially in Puerto Rico and Mexico. Accordingly, he organized a company, RockResorts, to carry out his new concept in decentralized, nature-centered resorts. The Rockefeller family sold off the RockResorts name and properties in 1986. Since that time, the properties and corporate name have been passed on to other companies.

Keywords:   Nelson Rockefeller, Laurance Rockefeller, United States, Latin America, tourism, Venezuela, hotels, resorts, RockResorts, business travel

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