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Packaged VacationsTourism Development in the Spanish Caribbean$
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Evan R. Ward

Print publication date: 2008

Print ISBN-13: 9780813032290

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813032290.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 02 August 2021

Dorado Beach

Dorado Beach

(p.55) 4 Dorado Beach
Packaged Vacations

Evan R. Ward

University Press of Florida

The Puerto Rican government, through PRIDCO, was not only the first Latin political entity to develop a strategy for state-directed tourism development in the mid-1940s but also the most likely to involve American hotel companies in its projects. Laurance Rockefeller's decentralized Dorado Beach resort community, located some 25 miles to the west of San Juan and opened in 1958, represented the first Puerto Rican attempt to approach tourism development through a low-density approach. Nevertheless, in 1967 Rockefeller agreed to sell 80 percent of his Dorado Beach Resort to Eastern Airlines, along with a 40 percent stake in the RockResorts chain of decentralized, low-density hotels located in the continental United States, Hawaii, the Virgin Islands, and Puerto Rico. For Eastern Airlines, under the leadership of Floyd Hall, Dorado Beach fit into the airline's plans to diversify revenue streams through tourism development in the Caribbean. RockResorts' choice of Eastern Airlines for continued development at Dorado Beach in the late 1960s and early 1970s would demonstrate the limits of tourism development when two partners possessed very different objectives.

Keywords:   Puerto Rico, tourism, PRIDCO, Laurance Rockefeller, Dorado Beach, Eastern Airlines, hotels, RockResorts, Caribbean, Beach Resort

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