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Packaged VacationsTourism Development in the Spanish Caribbean$
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Evan R. Ward

Print publication date: 2008

Print ISBN-13: 9780813032290

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813032290.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 02 August 2021

A Second Marriage

A Second Marriage

(p.71) 5 A Second Marriage
Packaged Vacations

Evan R. Ward

University Press of Florida

Even as Laurance Rockefeller celebrated the opening of the Dorado Beach Hotel on December 2, 1958, he was already contemplating the expansion of the resort. Rockefeller initiated talks with Eastern Airlines, where he was a longtime stockholder, concerning Eastern's development of tourism in the Caribbean and the strategic role of the Dorado Beach Hotel in those plans. For Rockefeller, the proposed sale of 80 percent of the shares of Dorado Beach and a 40 percent stake of RockResorts promised an infusion of capital that would unburden RockResorts of sole financial responsibility for the enterprise and, more importantly, offer substantial assistance from Eastern to bring his dream of a second hotel, residential developments, and a new golf course to reality. By 1967, the RockResorts–PRIDCO development of Dorado Beach had elevated the resort and the surrounding community to one of hemispheric importance. As a result, other hotel operators, namely Hilton International, had opened hotels adjacent to the Dorado Beach Resort. Ultimately, the Cerromar Beach Hotel would be the central creative product of the Eastern–RockResorts relationship.

Keywords:   Laurance Rockefeller, Eastern Airlines, tourism, hotels, Beach Resort, Dorado Beach, Caribbean, RockResorts, PRIDCO, Cerromar

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