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Packaged VacationsTourism Development in the Spanish Caribbean$
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Evan R. Ward

Print publication date: 2008

Print ISBN-13: 9780813032290

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813032290.001.0001

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Visions of Cancún

Visions of Cancún

(p.105) 7 Visions of Cancún
Packaged Vacations

Evan R. Ward

University Press of Florida

As Mexico turned its focus for tourism development to Cancún Island in the late 1960s, Banco de México's planners began designing a new genre of cities: the tourist city. As time went on, however, the packaging of the Cancún resort experience underwent a series of rapid transformations that simultaneously validated the initial plan for mass tourism development and presented new challenges which would reshape the resort destination. Cancún and Quintana Roo languished as tourism destinations until the 1960s and 1970s. The same year that Barbachano Gómez Rul purchased his prime property on Cancún Island and Isla Mujeres—1962—officials at the Consejo Nacional de Turismo (CNT) began to discuss plans for development of tourism infrastructure on the “Mexican Caribbean” in the northern Yucatan Peninsula. The superstructure of Cancún Island—including hotels, airport, golf course, and shopping facilities—provided insight into the image and vision that INFRATUR (Fondo de Promoción de Infraestructura Turística) wanted to project for Cancún.

Keywords:   Mexico, Cancún Island, tourism, Banco de México, Quintana Roo, hotels, superstructure, infrastructure, INFRATUR, resort

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