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AIDS, Culture, and Africa$
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AIDS, Culture, and Africa

Douglas A. Feldman

Print publication date: 2008

Print ISBN-13: 9780813032535

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813032535.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 02 August 2021

A Theory of Social Proximity

A Theory of Social Proximity

Accounting for Societal-Level Behavior Change

Chapter:
(p.57) 4 A Theory of Social Proximity
Source:
AIDS, Culture, and Africa
Author(s):

Kate Macintyre

Carl Kendall

Publisher:
University Press of Florida
DOI:10.5744/florida/9780813032535.003.0004

This chapter examines societal-level behavior change and the importance of social proximity in addressing the HIV/AIDS epidemic in sub-Saharan Africa. It argues that social proximity may be a powerful way of understanding why some people or communities change behavior and others do not. It contends that the lessening of denial due to the personal and community encroachment of the epidemic may be one of the triggers to behavior change.

Keywords:   behavior change, social proximity, HIV-AIDS, epidemic, sub-Saharan Africa, denial, community encroachment

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