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Contemporary Urbanism BrazilBeyond Brasilia$
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Vicente del Rio and William Siembieda

Print publication date: 2008

Print ISBN-13: 9780813032818

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813032818.001.0001

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The Shopping Centers Shaping the Brazilian City

The Shopping Centers Shaping the Brazilian City

Two Case Studies in São Paulo

(p.104) Chapter 4 The Shopping Centers Shaping the Brazilian City
Contemporary Urbanism Brazil

Gilda Collet Bruna

Heliana Comin Vargas

University Press of Florida

This chapter examines the Brazilian version of the shopping center through two significant examples, the Iguatemi and Pítio Higienòpolis, which were built more than thirty years apart in the city of São Paulo. The findings indicate the shopping centers in Brazil stimulate several alterations in their surroundings and generate new centralities in the city environment. The result also indicates that great competition among the shopping centers led to successive transformations and adaptations in order to satisfy different types of consumers and their new demands.

Keywords:   shopping centers, São Paulo, Brazil, Iguatemi, Pítio Higienòpolis, city environment, competition

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