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The New Economy and the Modern South$
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Michael Dennis

Print publication date: 2009

Print ISBN-13: 9780813032917

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813032917.001.0001

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Reengineered and Rewired

Reengineered and Rewired

Downsized Business and the Insecure Worker

(p.25) Chapter 2 Reengineered and Rewired
The New Economy and the Modern South

Michael Dennis

University Press of Florida

The dominant theme of the 1990s was the explosive potential of advanced technology. In Virginia, the former capital of the Confederacy, the high-tech phenomenon played out against a background of social and political conservatism. Virginia welcomed the New Economy, but on its own terms. Proponents of the New Economy argued that in order for companies to fully exploit new technology, they had to strip away the hierarchical arrangements of an earlier business model. At the center of the reengineered corporation was the demand for reduced labor costs. Despite the claims that the New Economy would democratize the workplace, liberate employees from the drudgery of routine, and allow them creative control over production, it fostered uncertainty and an environment in which business prerogatives went unquestioned.

Keywords:   Virginia, New Economy, political conservatism, business model, labor costs

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