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Drink, Power, and Society in the Andes$
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Justin Jennings and Brenda J. Bowser

Print publication date: 2009

Print ISBN-13: 9780813033068

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813033068.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 18 September 2021

Drink, Power, and Society in the Andes

Drink, Power, and Society in the Andes

An Introduction

(p.1) 1 Drink, Power, and Society in the Andes
Drink, Power, and Society in the Andes

Justin Jennings

Brenda J. Bowser

University Press of Florida

The participation of people in Andes in the production, distribution, and consumption of alcohol has woven them into their social, economic, and political structures for millennia. The chapters in this book cover a wide variety of topics, but touch on three themes of long duration in the region. The first theme, reciprocity and power, looks at how the production and consumption of alcohol create a dynamics of power that brings people together into interlocking reciprocal obligations. The second theme, identity and society, explores the ways in which fermented beverages (and, in Catherine Allen's case study, carbonated drinks) create, and occasionally challenge, gender roles, social networks, community structures, and ethnic identity. The final theme, continuity and change, centers on how drinking regimes have remained stable or changed over time and the implication of these shifts on the social system. In particular, an overview of the chapters included in this book is given.

Keywords:   Andes, drinking, power, society, alcohol consumption, social system, identity, reciprocity

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