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Drink, Power, and Society in the Andes$
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Justin Jennings and Brenda J. Bowser

Print publication date: 2009

Print ISBN-13: 9780813033068

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813033068.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 17 September 2021

Working through Daughters

Working through Daughters

Strategies for Gaining and Maintaining Social Power among the Chicheras of Highland Bolivia

(p.49) 3 Working through Daughters
Drink, Power, and Society in the Andes

Diane C. Perlov

University Press of Florida

This chapter explores women's work, power, and educational mobility among the chicheras in rural Bolivia. In particular, it examines how some women gain significant economic and social independence through brewing but yet tend to favor the educational advancement of their sons over their daughters because of the labor that the girls provide in the chicherias. The first section of this chapter outlines the theoretical issues relevant to the study. The second section deals with the village setting, while the third and fourth sections concentrate on the chichera, her activity as beer maker, and her goals, which emphasize the educational mobility of her children. It also describes this phenomenon as related to a woman's strategy for gaining and maintaining social power. The ethnographic case study of the chicheras of Pocona shows that the control of the chicha resource in 1978 constituted a power base for the female beer makers that was not tied to the power of men, achieved through relations with men, or justified as a tool of “persuading” men.

Keywords:   chicheras, social power, highland Bolivia, daughters, educational mobility, women, beer maker, brewing, chicha

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