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Broadcasting Modernism$
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Debra Rae Cohen, Michael Coyle, and Jane Lewty

Print publication date: 2009

Print ISBN-13: 9780813033495

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813033495.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 17 September 2021

Desmond MacCarthy, Bloomsbury, and the Aestheticist Ethics of Broadcasting

Desmond MacCarthy, Bloomsbury, and the Aestheticist Ethics of Broadcasting

Chapter:
(p.158) Chapter 9 Desmond MacCarthy, Bloomsbury, and the Aestheticist Ethics of Broadcasting
Source:
Broadcasting Modernism
Author(s):

Todd Avery

Publisher:
University Press of Florida
DOI:10.5744/florida/9780813033495.003.0010

As widely connected and politically very deeply engaged early twentieth-century intellectuals, the Bloomsburyans were seismographically sensitive to the effects of a rapidly changing technocultural landscape upon residual Victorian cultural and ethical ideals, aestheticist and otherwise. The Bloomsbury Group's involvement in radio during the 1920s and 1930s is a key example of how an important group of Modernist intellectuals strove to preserve their deeply held ethical-aesthetic beliefs between the wars while adjusting them to fit the demands of an increasingly technologized mass culture. Bloomsbury's most deeply held opinions on the ideological underpinnings of what Robert Giddings has called “the Reithian imperial experience” and their most fully considered views on the utopian or, at least, politically progressive potential of mass culture, are to be found in broadcasts by Desmond MacCarthy, a core member of the Group and one of the early twentieth-century's most respected literary journalists.

Keywords:   Bloomsbury Group, radio, mass communication, BBC, Desmond MacCarthy

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