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Key West HemingwayA Reassessment$
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Kirk Curnutt and Gail Sinclair

Print publication date: 2009

Print ISBN-13: 9780813033556

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813033556.001.0001

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Key West as Carnival

Key West as Carnival

Hemingway and the Commodification of Celebrity

(p.284) (p.285) 17 Key West as Carnival
Key West Hemingway

Russ Pottle

University Press of Florida

This chapter examines the touristic appropriation of Hemingway since 1961. Specifically, it confronts the scholarly insistence that the commercialization of the writer degrades his literary status. Instead, the chapter offers a Bakhtinian reading of both the Hemingway Home on Whitehead Street and the annual look-alike competition sponsored by Sloppy Joe's Bar. These attractions open Hemingway's image to the masses, transfiguring the official value imposed on the writer's celebrity by the literary establishment.

Keywords:   commercialization, Sloppy Joe's, Ernest Hemingway, Key West, Whitehead Street

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