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Selling War in a Media AgeThe Presidency and Public Opinion in the American Century$
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Kenneth Osgood

Print publication date: 2010

Print ISBN-13: 9780813034669

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813034669.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 28 October 2021



War, Democracy, and the State

(p.250) 10 Conclusion
Selling War in a Media Age
Andrew L. Johns, Kenneth Osgood
University Press of Florida

The preoccupation of America's modern presidents with public attitudes toward the nation's overseas commitments has not been confined just to incidents of hot war. The battle for the hearts and minds of the American populace was waged with comparable vigor throughout the Cold War as well. They recognized the great value of having a public that was broadly supportive of major foreign policy commitments—and, conversely, they recognized the danger of not having that support. While presidential rhetoric has remained an indispensable instrument for reaching and molding mass opinion from the late nineteenth century to the present, first the advent of motion pictures and radio, and then television, have allowed U.S. chief executives to reach ever-larger audiences and in a much more immediate, and intimate, manner.

Keywords:   modern presidents, public attitudes, Cold War, mass opinion, presidential rhetoric

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