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Selling War in a Media AgeThe Presidency and Public Opinion in the American Century$
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Kenneth Osgood

Print publication date: 2010

Print ISBN-13: 9780813034669

Published to Florida Scholarship Online: September 2011

DOI: 10.5744/florida/9780813034669.001.0001

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Eisenhower's Dilemma

Eisenhower's Dilemma

Talking Peace and Waging Cold War

(p.140) 6 Eisenhower's Dilemma
Selling War in a Media Age
Andrew L. Johns, Kenneth Osgood
University Press of Florida

This chapter points out that Dwight D. Eisenhower attempted to market foreign policies using the rhetoric of peace. It contends that the Eisenhower administration incorporated a psychological warfare strategy that used the language of peace to sell the Cold War and convince the world that the Soviet “peace offensive” was nothing more than propaganda and maskirovka originating from the Kremlin. He demonstrated to the world that the United States earnestly sought peace, but that Soviet hostility and intransigence thwarted American peacemaking and compelled the United States to adopt policies of strength. Eisenhower maneuvered his policy and rhetoric so that he met expectations at home and abroad for progress toward peace while avoiding any conciliation in actual policy.

Keywords:   Dwight D. Eisenhower, foreign policies, psychological warfare strategy, Soviet hostility, American peacemaking

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