Del Webb's “Sun City” Concept
Del Webb's “Sun City” Concept
This chapter focuses on the most important and most famous of the developers, Del Webb, and how he conceived and implemented the concept of “active retirement” and “a new way of life” for retirees. Del Webb characterized the typical resident of his Sun City, Arizona, development as the guy who worked for a power company in Chicago. Del Webb was a creative, careful, and brilliant risk taker. Some of his interest in construction, his competitiveness, and his calculated approach to risk taking combined with a certain comfort with who he was can be traced back to his childhood. As by the mid-1930s his company had grown in size, he practiced diversification into various types of construction in different states. He also invested in professional sports in the 1940s with part ownership of the New York Yankees. He drove himself hard and was constantly on the go from Phoenix to New York to Los Angeles.
Keywords: Del Webb, active retirement, retirees, Sun City, Chicago
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