Authenticity for Sale
Authenticity for Sale
The Everglades, Seminole Indians, and the Construction of a Pay-Per-View Culture
Andrew K. Frank’s essay on the Florida Everglades documents how the Seminole Indians who have always lived there learned to market their culture and tap into tourists’ desire to experience the exotic frontier of that state. As Frank argues, the growth of Florida’s tourism was spurred by what he calls “pay-per-view performances” by the Seminoles, who, since the 1880s, have consciously marketed stereotypical images that consciously linked them to the “wild frontier” of the Everglades.
Keywords: Florida tourism, Everglades, Seminole Indians, Seminoles, stereotypes, wild frontier, imagination
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