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Cuba in a Global ContextInternational Relations, Internationalism, and Transnationalism$
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Catherine Krull

Print publication date: 2014

Print ISBN-13: 9780813049106

Published to Florida Scholarship Online: May 2014

DOI: 10.5744/florida/9780813049106.001.0001

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The Promise of Globalization

The Promise of Globalization

Sustainable Tourism Development and Environmental Policy in Cuba

(p.160) 9 The Promise of Globalization
Cuba in a Global Context

Ricardo Pérez

University Press of Florida

With the collapse of the socialist trading bloc at the start of the 1990s, Cuba suffered a major economic and political setback that forced the island government to consider alternative options for socioeconomic development and reinsertion into a globalized economy. Tourism was one option. As a relatively new but vibrant destination, Cuba will be able to maintain a healthy and prosperous tourism industry by marketing the island aggressively to international tourists unfamiliar with Cuba. For example, Cuba was able to withstand the negative implications of the decline in international tourist arrivals and revenues from the industry at the start of the 21st century by attracting tourists from countries that have not historically traveled to the island regularly. Cuba is also making important efforts to attract tourists from Venezuela and China—two countries with which the island has recently established important economic and political agreements.

Keywords:   Cuba, Internationalism, Special Period, Tourism, Western Europe, China, Venezuela

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