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Power and Paradise in Walt Disney's World$
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Cher Krause Knight

Print publication date: 2014

Print ISBN-13: 9780813049120

Published to Florida Scholarship Online: September 2014

DOI: 10.5744/florida/9780813049120.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 19 September 2021

Manifest Disney?

Manifest Disney?

(p.139) conclusion Manifest Disney?
Power and Paradise in Walt Disney's World

Cher Krause Knight

University Press of Florida

This chapter addresses charges against the Disney Company as a monopolizing transnational corporation that exports mediocre tastes as its territory and power has expanded internationally. The term “Disneyfication” has come to broadly define any landscape developed to communicate with multiple audiences and stimulate consumption. While impressive and potentially troubling, Disney’s efforts to establish the Florida resort as a self-governing entity did not make it impervious to “moral” threats, economic decline, and enterprising competitors. The chapter also provides observations about Disney World’s state of health as an entertainment destination and questions its sustainability for the future. Despite Walt’s controlling vision, it is Disney World’s employees and visitors who continually reinvent the place, ever more on their own terms. This concluding chapter begins by considering further the Company’s development into and current existence as a powerful multinational corporation. The chapter then ends by looking at how Disney World has surprisingly evolved after Walt.

Keywords:   Disney World, Disney Company, Disneyfication, Florida, multinational corporation, transnational corporation

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