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Brazilian PropagandaLegitimizing an Authoritarian Regime$
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Nina Schneider

Print publication date: 2014

Print ISBN-13: 9780813049908

Published to Florida Scholarship Online: January 2015

DOI: 10.5744/florida/9780813049908.001.0001

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Small and “Democratic”?

Small and “Democratic”?

The Official Propaganda Institution

(p.14) 1 Small and “Democratic”?
Brazilian Propaganda

Nina Schneider

University Press of Florida

Chapter 1 introduces the institutional history of the regime's official propaganda. It suggests that the regime's propaganda can be divided into three phases: (1) an initial period (1964–1968) without a formal propaganda machine; (2) an intermediary phase (1968–1979) during which official propaganda became institutionalised and was controlled by a dedicated personnel; and (3) a final stage (1979–1980), which saw the much larger scale installation of an official propaganda organ (SECOM) led by new personnel and following an updated strategy. The key institutional characteristics of the AERP (Assessoria Especial de Relações Públicas, 1968–1974) and ARP (Assessoria de Relações Públicas, 1976–1979) were their deliberately small and seemingly “democratic” structure and production mechanisms.

Keywords:   AERP (Assessoria Especial de Relações Públicas), ARP (Assessoria de Relações Públicas), propaganda institution, Otávio Costa, means of propaganda

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