Stars Appearing in the Sky
Stars Appearing in the Sky
Unconventional Propaganda Films
Compulsorily broadcast in cinemas and on television, short films constituted the most important form of official propaganda. Chapter 2 provides the first systematic analysis of 106 AERP/ARP filmetes held by the National Archives in Rio, concentrating on production volume, content, aesthetics, and audience. Brazilian Propaganda demonstrates how these films revolutionized the formerly elitist propaganda style by portraying seemingly apolitical everyday topics. It introduces a subcategory for this kind of propaganda (subliminal propaganda) in contrast to other forms (blunt, indirect, and economic propaganda). The chapter identifies the most common film topics, highlighting in particular the themes of nationalism and rapid economic development.
Keywords: propaganda campaigns, short films, content analysis, subliminal propaganda, economic miracle
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