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Brazilian PropagandaLegitimizing an Authoritarian Regime$
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Nina Schneider

Print publication date: 2014

Print ISBN-13: 9780813049908

Published to Florida Scholarship Online: January 2015

DOI: 10.5744/florida/9780813049908.001.0001

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Stars Appearing in the Sky

Stars Appearing in the Sky

Unconventional Propaganda Films

(p.26) 2 Stars Appearing in the Sky
Brazilian Propaganda

Nina Schneider

University Press of Florida

Compulsorily broadcast in cinemas and on television, short films constituted the most important form of official propaganda. Chapter 2 provides the first systematic analysis of 106 AERP/ARP filmetes held by the National Archives in Rio, concentrating on production volume, content, aesthetics, and audience. Brazilian Propaganda demonstrates how these films revolutionized the formerly elitist propaganda style by portraying seemingly apolitical everyday topics. It introduces a subcategory for this kind of propaganda (subliminal propaganda) in contrast to other forms (blunt, indirect, and economic propaganda). The chapter identifies the most common film topics, highlighting in particular the themes of nationalism and rapid economic development.

Keywords:   propaganda campaigns, short films, content analysis, subliminal propaganda, economic miracle

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