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Brazilian PropagandaLegitimizing an Authoritarian Regime$
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Nina Schneider

Print publication date: 2014

Print ISBN-13: 9780813049908

Published to Florida Scholarship Online: January 2015

DOI: 10.5744/florida/9780813049908.001.0001

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(p.65) 3 Beware!
Brazilian Propaganda

Nina Schneider

University Press of Florida

Chapter 3 establishes that the official propaganda organizations constituted just one propaganda agent among many and that campaigns by private advertising agencies and media companies praised the regime more openly than the AERP/ARP (blunt propaganda). This chapter contrasts the themes and strategies employed by these non-official, public and private propaganda agents with those of the AERP and ARP and raises the question of civilian collaboration.

Keywords:   private media, commercial advertisement, censorship, collaboration, culture

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