The conclusion summarizes the lessons learned from the Brazilian case. The AERP and ARP campaigns reflected two distinguishing characteristics of the civilian-military regime in Brazil: its strenuous efforts to create the appearance of a democracy on one hand and its inner conflicts––which the authoritarian propaganda skilfully disguised––on the other. The military regime was not united. Authoritarian propaganda was multifaceted and contradictory. And far from being the sole propaganda organs in Brazil, the AERP and ARP coexisted with other state and private propaganda-makers. Questioning the distinctions between authoritarian and democratic, state and private, propaganda, the conclusion highlights the broader intellectual importance of propaganda.
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