This final chapter brings the narrative forward to the twenty-first century around the exploration of capitalism, the selective enforcement of morality, and the queer subject/citizen/consumer. It contrasts the treatment of drunken, heterosexual, college-aged Spring Breakers with the moral panics over gay and lesbian visibility. In 2015 anti-alcohol ordinances went into effect that were meant to curb the worst excesses of Spring Breakers. The beaches were finally quiet. In 1961, 1974, and 1993 “the homosexual” and more broadly queer shenanigans were the bogeyman that would supposedly scare away tourists. As the century ended, gay and lesbian visitors marshaled their market share and respectability politics to push back against moral panics. In the second decade of the twenty-first century, gentrification, pink capitalism, and respectability politics have proven hollow, which threatens to tear apart fragile coalitions.
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