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Latino OrlandoSuburban Transformation and Racial Conflict$
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Simone Delerme

Print publication date: 2020

Print ISBN-13: 9780813066257

Published to Florida Scholarship Online: September 2020

DOI: 10.5744/florida/9780813066257.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 18 January 2022

Buenaventura Lakes

Buenaventura Lakes

(p.19) 1 Buenaventura Lakes
Latino Orlando

Simone Delerme

University Press of Florida

Chapter 1 sets the scene in Osceola County, Florida. The chapter goes back to the 1970s, to the formation of an international consortium of real estate developers—“the Mexican Millionaires”—who used real estate marketing strategies and the visceral imagery of luxurious country club living to attract Puerto Ricans to the Buenaventura Lakes suburb. This historical chapter shows how instrumental these corporate partners were in fostering an awareness of Greater Orlando’s real estate opportunities on the island of Puerto Rico and in the Puerto Rican concentrated communities of New York and Chicago, and directing the flow of mainland and island Puerto Ricans towards Greater Orlando instead of the traditional gateway cities. As a result, they created one of the largest Puerto Rican-concentrated suburbs in Central Florida.

Keywords:   Suburbs, Osceola County, Buenaventura Lakes, Puerto Ricans, real estate marketing

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