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Wild CapitalNature's Economic and Ecological Wealth$
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Barbara K. Jones

Print publication date: 2019

Print ISBN-13: 9781683401049

Published to Florida Scholarship Online: May 2020

DOI: 10.5744/florida/9781683401049.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 24 May 2022



(p.1) Introduction
(p.iii) Wild Capital

Barbara K. Jones

University Press of Florida

By looking at nature through a social science lens, we can begin to see the natural world as an asset critical to our well-being and from that learn to appreciate its value. This appreciation can inspire more of us to protect nature as we pursue our own self-interests. Pairing anthropology with economics encourages people to see the connection between sound environmental stewardship and the flow of benefits we receive from that stewardship, ultimately challenging cultural attitudes towards biodiversity, ecotourism, and our natural heritage. To make these connections, this book relies on five North American animals to demonstrate how, by assessing their role as keystone species and assigning nature a value, people can change their own relationships with our natural world.

Keywords:   Asset, Value, Ecotourism, Biodiversity, Natural heritage, Social science, Anthropology, Cultural attitudes, Environmental stewardship, Keystone species

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