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Wild CapitalNature's Economic and Ecological Wealth$
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Barbara K. Jones

Print publication date: 2019

Print ISBN-13: 9781683401049

Published to Florida Scholarship Online: May 2020

DOI: 10.5744/florida/9781683401049.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 26 May 2022

The Quirky Moose

The Quirky Moose

(p.101) 4 The Quirky Moose
Wild Capital

Barbara K. Jones

University Press of Florida

Admittedly, moose hunting generates money through the sale of licenses and permits and the hiring of guides, yet it potentially is tipping the scale against moose survival in all states but Alaska. Creating either a use or nonuse value that supports a revenue stream based on tourism and an ancillary moose-themed market could provide an alternative way to help preserve the moose. Moose are charismatic species due their visual rareness, relation to northern landscapes, and reputation as an all-American animal. Valuing the moose through the marketplace as an important capital asset makes protecting it and its habitat a more logical choice than hunting it beyond its capacity to recover ever could be.

Keywords:   All-American animal, Charismatic species, Moose, Hunting, Capacity to recover, Visual rareness, Northern landscapes

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