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La Joven Moderna in Interwar ArgentinaGender, Nation, and Popular Culture$
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Cecilia Tossounian

Print publication date: 2020

Print ISBN-13: 9781683401162

Published to Florida Scholarship Online: September 2020

DOI: 10.5744/florida/9781683401162.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 28 September 2021

The Modern Working Girl

The Modern Working Girl

(p.53) 3 The Modern Working Girl
La Joven Moderna in Interwar Argentina

Cecilia Tossounian

University Press of Florida

Chapter 3 turns from the upper-class flapper to representations of female workers in order to explore how pink-collar labor impacted women’s daily lives, especially in the areas of dating and fashion. By tracing the representations and lived experience of these working modern girls, the chapter examines the contradiction expressed by the popular media, which alternatively praised the freedom, autonomy, and personal fulfillment associated with female work while at the same time condemning the effect of work and consumption on traditional gender roles.

Keywords:   Female worker, Pink-collar, Women, Autonomy, Gender roles, Popular media, Labor, Fashion, Dating

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