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La Joven Moderna in Interwar ArgentinaGender, Nation, and Popular Culture$
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Cecilia Tossounian

Print publication date: 2020

Print ISBN-13: 9781683401162

Published to Florida Scholarship Online: September 2020

DOI: 10.5744/florida/9781683401162.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 17 September 2021

Embodying the Nation

Embodying the Nation

Chapter:
(p.94) 5 Embodying the Nation
Source:
La Joven Moderna in Interwar Argentina
Author(s):

Cecilia Tossounian

Publisher:
University Press of Florida
DOI:10.5744/florida/9781683401162.003.0006

Chapter 5 turns to modern girls who were called to serve the nation through their beauty. Beauty contests, such as Miss Universe, functioned as an arena for debates about Argentina’s ideals of womanhood and its national identity. Beauty contestants embodied an ideal that valorized whiteness as it emerged from the intermingling of diverse “white European races,” and promoted a mollified version of the upper-class modern girl figure. At the same time, in forging images of argentinidad and representing a modern Argentine femininity, the winners of these contests embodied values of nationhood that symbolized the progress Argentina was achieving, as well as its potential among nations.

Keywords:   Beauty Contest, Womanhood, National identity, Whiteness, Argentinidad, Miss Universe, Femininity, Race, Argentina

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