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Digital Humanities in Latin America$
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Héctor Fernández L'Hoeste and Juan Carlos Rodríguez

Print publication date: 2020

Print ISBN-13: 9781683401476

Published to Florida Scholarship Online: September 2020

DOI: 10.5744/florida/9781683401476.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 18 September 2021

Carnival, Hybridity, and Latin American Digital Humor

Carnival, Hybridity, and Latin American Digital Humor

The Ecuadorian Case of Enchufe.tv

(p.177) 10 Carnival, Hybridity, and Latin American Digital Humor
Digital Humanities in Latin America

Paul Alonso

University Press of Florida

Enchufe.tv, an online comedy series that satirizes Ecuadorian idiosyncrasies and local urban culture, became the most popular online TV series in the country and a regional phenomenon in Latin America. The online show questions cultural stereotypes and social norms, while adapting and parodying transnational audiovisual formats and entertainment genres. Based on interviews and textual analysis, this chapter analyzes Enchufe.tv as a case study of Latin American digital humor, an increasingly relevant phenomenon to understand how cultural globalization and hybridity operate in today's transnational, multimedia entertainment. The case of Enchufe.tv not only reveals the challenges and opportunities of the digital medium for independent audiovisual projects, but also how the limits of critical humor are negotiated in cultural, political, and commercial terms.

Keywords:   digital humor, Ecuador, entertainment, multimedia, Enchufe.tv, hybridity

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