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Handmade in CubaRolando Estévez and the Beautiful Books of Ediciones Vigía$
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Ruth Behar, Juanamaría Cordones-Cook, and Kristin Schwain

Print publication date: 2020

Print ISBN-13: 9781683401520

Published to Florida Scholarship Online: January 2021

DOI: 10.5744/florida/9781683401520.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 25 October 2021

An Enchanting Exchange

An Enchanting Exchange

The Gift Economy of Vigía Books

Chapter:
(p.96) 7 An Enchanting Exchange
Source:
Handmade in Cuba
Author(s):

Erin S. Finzer

Publisher:
University Press of Florida
DOI:10.5744/florida/9781683401520.003.0008

The publications of Ediciones Vigía have intense emotional lives that provoke surprise and enchantment among reader-viewers. This chapter explores how and why Vigía books have become such prized possessions by highlighting their circulation through both the market economy of collectors, consumers, and tourists and the affective economy of gift exchange. It theorizes that the emotional intimacy and aesthetic experience engendered by the handcrafted books draw reader-viewers into the press’s community of writers, artists, artisans, and admirers. This investment, in turn, provides a symbolic antidote to the spiritual deprivation of a utilitarian state and re-inspires the liberating idealism once promised by twentieth-century Latin American revolutionary movements.

Keywords:   Aesthetic experience, Ediciones Vigía, Gift economy, Idealism, Revolutionary movement

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