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Univision, Telemundo, and the Rise of Spanish-Language Television in the United States$
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Craig Allen

Print publication date: 2020

Print ISBN-13: 9781683401643

Published to Florida Scholarship Online: May 2021

DOI: 10.5744/florida/9781683401643.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 26 September 2021



(p.44) 2 MEX, UHF, and NFL
Univision, Telemundo, and the Rise of Spanish-Language Television in the United States

Craig Allen

University Press of Florida

Period: 1962–1967. At infancy, SIN struggles. When Fouce Sr., suddenly dies, Azcárraga names Anselmo as SIN’s head. Frank Fouce Jr. inherits part ownership, but he opposes Anselmo’s appointment. Azcárraga, though, is firm on backing Anselmo. Fouce Jr. withdraws from SIN’s affairs. Anselmo triumphs with the launch of KMEX in Los Angeles. At SIN’s San Antonio hub, Nicolás perfects a “bicycle network” that feeds SIN to its first stations along the Mexican border. Danny Villanueva, a charismatic star NFL player, joins KMEX, giving SIN credibility. However, lacking Spanish-language audience ratings, Anselmo fails to solicit sponsors. He cannot pay fees SIN owes Telesistema. SIN is in debt and near bankruptcy. In Mexico City, Azcárraga’s son, Emilio Azcárraga Milmo, campaigns for the termination of SIN. The Telesistema board concurs that the U.S. venture must cease. But SIN is saved when the elder Azcárraga secrets a scheme by which his personal funds pay SIN’s expenses.

Keywords:   Emilio Azcárraga Milmo, KMEX, Danny Villanueva, Telesistema

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