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Univision, Telemundo, and the Rise of Spanish-Language Television in the United States$
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Craig Allen

Print publication date: 2020

Print ISBN-13: 9781683401643

Published to Florida Scholarship Online: May 2021

DOI: 10.5744/florida/9781683401643.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 26 September 2021

Breakout of Spanish International

Breakout of Spanish International

(p.67) 3 Breakout of Spanish International
Univision, Telemundo, and the Rise of Spanish-Language Television in the United States

Craig Allen

University Press of Florida

Period: 1968–1973. Anselmo, Nicolas, and Villanueva lead a succession of breakthroughs. With launch of WXTV, SIN enters New York. There, Columbia Pictures primes its New York station WNJU as hub of a rival Spanish-language network. In a locale predominated not by Mexican but Caribbean-descended viewers, competition in Spanish-language television begins. Anselmo responds with the first showcasing of Azcárraga’s fixed-duration soap operas called “telenovelas.” Attracting Latinos regardless of nationality, WXTV defeats WNJU and crushes Columbia’s planned network. Tragedy strikes. During rioting, KMEX newscaster Rubén Salazar is killed by police. Despite confrontation with Azcárraga Milmo, Anselmo extends SIN to Miami with purchase of WLTV. With stations in New York and Miami, SIN becomes a coast-to-coast network. However, the elder Azcárraga’s passing exposes his subsidization of SIN and Anselmo’s failure to pay fees.

Keywords:   telenovelas, WNJU, WXTV, WLTV, Columbia Pictures, Rubén Salazar

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