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Univision, Telemundo, and the Rise of Spanish-Language Television in the United States$
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Craig Allen

Print publication date: 2020

Print ISBN-13: 9781683401643

Published to Florida Scholarship Online: May 2021

DOI: 10.5744/florida/9781683401643.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 26 September 2021



(p.131) 6 Armageddon
Univision, Telemundo, and the Rise of Spanish-Language Television in the United States

Craig Allen

University Press of Florida

Period: 1976–1986. A return to 1976 begins an account of a U.S. broadcast landmark: the demise of a TV network. Fouce’s lawsuit against SIN protracts when judges suspect violations of the foreign ownership rule making SIN an illegal firm. After ten years of proceedings, the FCC revokes SIN’s licenses and banishes Anselmo. The matter reverts to the original trial judge, Mariana Pfaelzer, who ends the lawsuit by persuading remaining SIN defendants to sell the firm. But, presiding over the sale, Pfaelzer affirms that, under the law, she cannot prevent the new owner from converting SIN from Spanish to English. On its pledge to preserve Spanish-language TV, Hallmark Cards becomes the new owner. Immediately, Hallmark is challenged. Needing to continue the network’s Televisa programming, Hallmark must pay Azcárraga’s huge fee. Then, the Reliance Insurance Company announces a rival network called “Telemundo.” Days before competition begins, Hallmark concludes a court-ordered reorganization by dissolving SIN and rechristening the network “Univision.”

Keywords:   FCC, Mariana Pfaelzer, Hallmark Cards, Reliance Insurance Company, Univision, Telemundo

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