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The New Brazilian MediascapeTelevision Production in the Digital Streaming Age$
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Eli Lee Carter

Print publication date: 2020

Print ISBN-13: 9781683401834

Published to Florida Scholarship Online: January 2021

DOI: 10.5744/florida/9781683401834.001.0001

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PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 30 June 2022

Brazil Reframed

Brazil Reframed

(p.1) Introduction Brazil Reframed
The New Brazilian Mediascape

Eli Lee Carter

University Press of Florida

This book focuses on these changes through the creation, production, distribution, and consumption of a selection of television and Internet fiction, exploring the new mediascape that has taken root in Brazil since 2011. The objective is not to predict what that mediascape will be in the coming decades but to shed light on the emergence and the consequences of the post-2011 mediascape as a particular conjuncture. Ultimately, I argue that the ongoing transition from the nearly five-decade, TV Globo–dominated Network Era (1968–2011) to the increasingly competitive and fragmented post-2011 mediascape has given way to fundamental changes to the economic models, modes of production, producers, distribution windows, and consumption that have largely defined the Brazilian mediascape since the late 1960s. Such changes, I contend, also have major implications for the symbolic construction of the national social imaginary.

Keywords:   Internet fiction, TV Globo, Brazil, Network Era

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