Jump to ContentJump to Main Navigation
The New Brazilian MediascapeTelevision Production in the Digital Streaming Age$
Users without a subscription are not able to see the full content.

Eli Lee Carter

Print publication date: 2020

Print ISBN-13: 9781683401834

Published to Florida Scholarship Online: January 2021

DOI: 10.5744/florida/9781683401834.001.0001

Show Summary Details
Page of

PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 27 June 2022

Pay-Television Welcomes Brazil

Pay-Television Welcomes Brazil

(p.42) 2 Pay-Television Welcomes Brazil
The New Brazilian Mediascape

Eli Lee Carter

University Press of Florida

This chapter focuses on the pay-television sector. Though it first arrived to Brazil in 1990, for the better part of two decades Brazilian pay-television was largely characterized by slow growth, access limited to the country’s most affluent classes, and a programming-grid chock-full of content imported from the United States. The Pay-TV Law’s establishment of quotas for locally produced content, however, has helped to carve out a space for the production and distribution of Brazilian content. With this in mind, the chapter analyzes 1 contra todos (1 Against All, Fox Brasil) and Lama dos dias (Mud of the Days, Canal Brasil). In addition to satisfying the content quotas outlined in the Pay-TV Law, both series benefited from government financing mechanisms, were directed by celebrated Brazilian filmmakers, and explicitly, albeit in distinct ways, contemplate the nation and Brazilianness.

Keywords:   pay-television, 1 contra todos, Lama dos dias, Pay-TV Law, Brazil

Florida Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .