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The New Brazilian MediascapeTelevision Production in the Digital Streaming Age$
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Eli Lee Carter

Print publication date: 2020

Print ISBN-13: 9781683401834

Published to Florida Scholarship Online: January 2021

DOI: 10.5744/florida/9781683401834.001.0001

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Entering Television through the Porta dos Fundos

Entering Television through the Porta dos Fundos

Chapter:
(p.91) 4 Entering Television through the Porta dos Fundos
Source:
The New Brazilian Mediascape
Author(s):

Eli Lee Carter

Publisher:
University Press of Florida
DOI:10.5744/florida/9781683401834.003.0005

The present chapter begins by delving deeper into the Brazilian mediascape during the period between 1990 and 2011, revealing the early appearance of developments that challenged TV Globo’s audience shares over the two decades. This first part of the chapter sets the stage for the subsequent emergence of Porta dos Fundos, a recently formed independent production company and YouTube sensation. The remainder of the chapter explores the Pay-TV Law and the post-2011 mediascape through an analysis of Porta dos Fundos’s formation, founders, partnerships, and multimedia production.

Keywords:   TV Globo, Porta dos Fundos, YouTube

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