Jump to ContentJump to Main Navigation
The New Brazilian MediascapeTelevision Production in the Digital Streaming Age$
Users without a subscription are not able to see the full content.

Eli Lee Carter

Print publication date: 2020

Print ISBN-13: 9781683401834

Published to Florida Scholarship Online: January 2021

DOI: 10.5744/florida/9781683401834.001.0001

Show Summary Details
Page of

PRINTED FROM FLORIDA SCHOLARSHIP ONLINE (www.florida.universitypressscholarship.com). (c) Copyright University Press of Florida, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FLASO for personal use.date: 30 June 2022

Entering Television through the Porta dos Fundos

Entering Television through the Porta dos Fundos

(p.91) 4 Entering Television through the Porta dos Fundos
The New Brazilian Mediascape

Eli Lee Carter

University Press of Florida

The present chapter begins by delving deeper into the Brazilian mediascape during the period between 1990 and 2011, revealing the early appearance of developments that challenged TV Globo’s audience shares over the two decades. This first part of the chapter sets the stage for the subsequent emergence of Porta dos Fundos, a recently formed independent production company and YouTube sensation. The remainder of the chapter explores the Pay-TV Law and the post-2011 mediascape through an analysis of Porta dos Fundos’s formation, founders, partnerships, and multimedia production.

Keywords:   TV Globo, Porta dos Fundos, YouTube

Florida Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .